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Ne Tentes aut Perfice -If somethings worth doing, its worth doing well |
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Jonesthephone |






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Magic4 |
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Established in 2000 as the first spin out from Philips Consumer Electronics Magic4 was built on the IPR and business plan developed by myself. Magic4 was global # 1 independent supplier of enhanced messaging client software to the mobile handset vendors. Within 2 years magic4 established primary position in the supply of messaging and multimedia software with 20+ major handset clients. Magic 4 customers include Motorola, Ericsson, Samsung, Panasonic, Trium, Sagem, Philips and Nokia. Magic 4 became a Tornado Insider top 100 company in 2001. Investor included Philips, 3i and Motorola Magic4 was bought by Openwave Systems for $86 Million
Key achievements
· Challenging my Start up team to give up safe pensions and good salaries to create a very focussed organisation to change the mobile handset world and get bought out with 4 years. · Raising $20 million in 2 rounds of funding within 9 months of startup as market was going down in 2000. · Creating the innovative IPR which transformed SMS from a text bearer service into a multi-media application delivery mechanism. · Delivering enhanced messaging as a fully standardised and functional service for 3GPP then evolving product portfolio to provide a complete messaging solution for EMS, MMS, email and IM · Managing the adoption of magic4 IPR into the 3GPP standards messaging, multimedia and Applications delivery · Creating and delivering a vision which has resulted in features which millions of people use each day · · ·
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Dec 1999 – April 2002 |
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Role: Co-founder CTO & CEO |


