Ne Tentes aut Perfice -If somethings worth doing, its worth doing well

Jonesthephone

Jones the Phone Says

Is Google about to become the Cronos of Android mobile phone platform business

Date: 06/01/2009

After the much vaunted rise of Android as the saviour of the mobile phone world allowing handset manufacturers all over the world to invest in a single open platform, setting aside their own roadmaps and investing in a common future.

 

Is there a fast developing transition ‘Hero’ to ‘Pariah’ as Google launches its own  ‘Nexus’ phone (Hardware Courtesy of HTC) in direct competition to all the ODMs who have helped prove and evolve the Android platform ?

 

Certainly Web sources seem to be indicating that it will arrive in January 2010, an excellent hype in its own right which will ensure that the so called i-Phone buster makes a noisy entrance for the Mobile World Congress in February.

 

In a smokescreen debate as absurd as any of the measured Clinton ‘I didn't inhale’ or Bush’s ‘Weapons of Mass Destruction’ denials the Handset world is being presented with existential arguments about when is a phone manufactured by a particular party.

 

At the very least the launch of the ‘Nexus’ will result in a number of Handset ODMs rethinking their strategy and at worst it could mean the start of the fragmentation of the platform.

 

Handset manufacturers will be forced to differentiate their products by adding new features, making changes to the core code and extending Android beyond being a vehicle for Google in-house applications.

 

If all this is true then the latest platform carries embedded in it the seeds of its own downfall.

 

The last time someone dismantled a channel strategy so effectively was when Apple consumed it own loyal reseller channel with ‘Apple shops’.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Is Google about to become the Cronos of Android mobile phone platform business?